The Agency Team ("we," "our," or "us") operates the website at theagencyteamre.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or engage with our services. By using the Site, you consent to the practices described below.
1. Information We Collect
a. Information You Provide Directly
When you submit a contact form, request a home valuation, book a consultation, or communicate with us through the Site, we collect:
- Name
- Email address
- Phone number (including mobile number)
- Property address or area of interest
- Message content and inquiry details
- Buyer/seller/agent status
- Budget or financing information (if voluntarily provided)
b. Information Collected Automatically
When you visit the Site, we and our third-party service providers automatically collect:
- IP address and approximate geolocation
- Browser type and version
- Device type and operating system
- Pages visited, time on page, and navigation paths
- Referring URL (where you came from before visiting our Site)
- Timestamps of activity
2. How We Use Your Information
We use the information we collect to:
- Respond to your real estate inquiries and connect you with a licensed agent
- Provide buyer representation, seller services, and new construction consultation
- Send appointment confirmations and reminders
- Send property alerts and MLS listing updates you have requested
- Comply with TREC, TRELA, and other applicable Texas real estate regulations
- Measure and improve our website performance and marketing effectiveness
- Send marketing communications (with your consent, and subject to opt-out rights)
- Process and respond to career and agent recruiting inquiries
3. Meta Pixel (Facebook / Instagram Advertising)
Our Site uses the Meta Pixel, a tracking technology provided by Meta Platforms, Inc. (Facebook/Instagram). The Meta Pixel is a snippet of JavaScript code that loads on our web pages and enables us to:
- Track conversions: Measure actions taken on our Site after viewing or clicking a Facebook or Instagram ad (e.g., form submission, page view).
- Create Custom Audiences: Upload or match information (such as hashed email addresses or phone numbers) to build Custom Audiences for retargeted advertising on Facebook and Instagram. This means you may see our ads on Facebook or Instagram after visiting our Site.
- Lookalike Audiences: Use aggregated data about our existing contacts to find similar potential clients on Meta's platforms.
- Optimize ad delivery: Show ads to people most likely to complete a desired action, such as contacting a real estate agent.
The Meta Pixel may set first-party and third-party cookies on your device. Data collected by the Meta Pixel is transmitted to Meta Platforms and processed pursuant to Meta's Data Policy. The Agency Team acts as a data controller for data submitted through our forms; Meta Platforms acts as an independent controller for data it processes on its platforms.
Opt-out options:
4. High Level CRM and Marketing Automation
We use High Level (HL) as our CRM, marketing automation, and communication platform. When you submit a form on our Site, your information is stored in High Level's system and may be used to:
- Trigger automated email or SMS follow-up sequences
- Assign your inquiry to a licensed agent for follow-up
- Track the status of your real estate transaction or inquiry
- Send appointment reminders and confirmations
- Log communications between you and our agents
High Level processes your data as our data processor pursuant to a Data Processing Agreement. High Level does not sell your personal information to third parties. For more information, see High Level's Privacy Policy.
SMS communications from High Level: Text messages sent through our High Level integration are sent on behalf of The Agency Team. To opt out of SMS communications, reply STOP to any text message. Message and data rates may apply.
5. Cookies and Tracking Technologies
Our Site uses the following types of cookies and tracking technologies:
- Essential cookies: Required for the Site to function properly (e.g., form session tokens).
- Analytics cookies: Used to understand how visitors use the Site (e.g., pages visited, session duration). We may use Google Analytics or similar tools.
- Advertising/retargeting cookies: Set by the Meta Pixel to enable retargeted advertising on Facebook and Instagram (see Section 3 above).
- Preference cookies: Store your choices (e.g., language preferences).
You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality. To manage cookies, visit your browser's privacy/settings menu or use a cookie opt-out tool listed above.
6. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Licensed agents and team members of The Agency Team who will assist with your inquiry
- High Level (CRM and marketing automation) as our data processor
- Meta Platforms (via Meta Pixel) for advertising purposes, as described in Section 3
- HAR MLS and IDX Broker for property search functionality
- Mortgage and title partners only when you have specifically requested a referral and provided explicit consent
- Legal or government authorities when required by law, court order, or TREC regulatory compliance
7. MLS Listing Data Privacy
Property search features on this Site are powered by HAR MLS / IDX data. Your saved searches, favorite listings, and search activity may be stored to improve your experience and allow our agents to provide more relevant property recommendations. This data is stored in High Level and is subject to the same protections described above.
8. Texas Privacy Rights (TDPSA)
If you are a Texas resident, the Texas Data Privacy and Security Act (TDPSA) provides you with the following rights regarding your personal data:
- Right to Know: The right to know what personal data we collect, use, disclose, or sell.
- Right to Access: The right to access the personal data we hold about you.
- Right to Correct: The right to correct inaccurate personal data we hold about you.
- Right to Delete: The right to request deletion of your personal data, subject to certain exceptions (e.g., legal obligations, transaction records required by TREC).
- Right to Opt Out: The right to opt out of the processing of your personal data for targeted advertising purposes. To exercise this right, contact us using the information in Section 11.
To submit a Texas privacy rights request, email us at theagencyteam@theagencyteamre.com with the subject line "Texas Privacy Rights Request." We will respond within 45 days as required by the TDPSA.
Note: The Agency Team does not sell personal data as defined by the TDPSA.
9. Data Retention
We retain your personal information for as long as necessary to:
- Provide the real estate services you requested
- Comply with TREC record-keeping requirements (typically 4 years for transaction records)
- Resolve disputes and enforce agreements
- Comply with legal obligations
Contact information for non-transaction inquiries is retained in our CRM until you request deletion or opt out of all communications.
10. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (HTTPS), access controls for CRM data, and regular security reviews. However, no method of transmission over the internet is 100% secure. If you believe your information has been compromised, contact us immediately at (832) 207-3277.
11. Children's Privacy
This Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us and we will promptly delete it.
12. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or applicable law. We will post the revised policy on this page with an updated effective date. We encourage you to review this page periodically. Your continued use of the Site after any changes constitutes acceptance of the updated policy.
13. Contact Us
For privacy inquiries, data access requests, or to exercise your rights under this policy, contact us:
- Email: theagencyteam@theagencyteamre.com
- Phone: (832) 207-3277
- Mail: The Agency Team, Attn: Privacy, 1111 N. Loop W., Suite 860, Houston, TX 77008